(Jan. 4, 1999) Hofacker received his PhD in Mathematical Psychology from UCLA and is a professor of marketing at Florida State University. He is the author of Internet Marketing, published by Digital Springs. In Part One of this interview Hofacker discusses the basics of Internet marketing and offers valuable information for companies embarking on an Internet marketing campaign.

	Track 1
Hofacker discusses how companies can further their business goals with the Internet and outlines its four main uses: to communicate, to sell, to provide content and to provide a network function.

	Track 2
Hofacker traces the development of the Internet from a Department of Defense communication project to the mass medium of today.

	Track 3
Hofacker explains the prime advantages of an Internet marketing strategy, including its low cost and high storage capacity.

	Track 4
Businesses that offer information-rich products have benefited the most from Internet marketing. Hofacker urges all companies to develop at least a minimal Internet presence.

	Track 5
According to Hofacker, Internet marketing efforts should not be made in a vacuum, but should coincide with the company's other marketing strategies.

	Track 6
Human factors such as attention and memory need to be addressed when developing an Internet strategy. Abstract concepts need to be made concrete for users to remember them.

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