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Accountant's Guide to the Internet
Our Guest: Eric Cohen
Technology Coach of Cohen Computer Consulting
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(March 24, 2000) Eric E. Cohen, CPA, is the Technology Coach of Cohen Computer Consulting, an accounting software and Internet consultancy in Rochester, New York. He speaks and writes regularly on technology and accounting issues on behalf of the AICPA, the CICA, and many state societies and professional organizations. The second edition of his book, "Accountant's Guide to the Internet" is published by John Wiley & Sons. In this interview Cohen discusses the evolution of the Internet and how accountants can benefit from it. He touches on the positive aspects of online CPE, how to produce a successful Web site, and how to maintain a secure, private location on the Internet.


Track 1
Cohen introduces himself and discusses how the Internet has affected the accounting industry and the way accountants do business.
Track 2
How can CPAs make money from the Internet? Cohen describes both traditional and non-traditional approaches.
Track 3
Cohen discusses how to market your organization on the Internet. "Marketing is using the resources that are available on the Internet to let you actively go after your clients," says Cohen.
Track 4
Security and privacy is an important issue for accountants to consider because they must maintain clientele confidence. What can be done to maintain this security?
Track 5
Cohen explains the statement in his book, "the terms 'Internet' and 'productivity' are oxymorons," and discusses the positives and negatives of online Continuing Professional Education (CPE).
Track 6
"In the next ten years we will see the Internet better integrated into our work," says Cohen, as he reflects on the changes that have occurred since the first edition of his book, "Accountant's Guide to the Internet."
Track 7
Cohen gives an inside look at how he maintains his Web site and provides four tips on how to develop your own successful site, from providing a search engine to communicating with your audience.

2000, Smartpros Ltd. All Rights Reserved.

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