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SmartPros.com Portal and Online Learning Center Goes Live KeepSmart.com, Inc. Adopts SmartPros Ltd. as Corporate Name HAWTHORNE, NEW YORK, June 21, 2001 (SmartPros) KeepSmart.com, Inc. announced today that it has launched its new portal, SmartPros.com, and is changing its corporate name from KeepSmart to SmartPros Ltd. KeepSmart has been a leader in continuing education for professionals, and SmartPros expects to be the premier content provider for continuing education for corporate accountants, public accountants, engineers and lawyers. KeepSmart's highly regarded accounting products serve the major CPA firms and 50 percent of the Fortune 500 companies, while the previous portal managed by Pro2Net claimed 100,000 registered users and 200,000 visits per month.
"The name 'SmartPros' more accurately describes the markets we serve and the professional verticals where we have a strong presence. We intend to be the one comprehensive source of 'knowledge for the professional.' The name combines the best of KeepSmart with the name recognition of the former Pro2Net," said Dr. William Grollman, President of the company. In May, KeepSmart completed the purchase of the course content and certain assets of Pro2Net Corporation. Allen Greene, KeepSmart's CEO, stated, "The new name combines the 20-year legacy we have of serving the Fortune 500 and major CPA firms with continuing education products, with our vision of expansion and growth by providing more content and additional services to the professional marketplace. Our new portal also gives us the platform to expand into other professional education vertical markets." The Pro2Net acquisition was the fourth major purchase of a corporation or assets in the past three years. "We see this as a win, win, win for everyone. Customers will get a new look and feel, a better user experience, update and skills-based courses, and an unequaled library of CPE content. SmartPros gets a platform for expansion and an editorial staff for generating current content for the financial and accounting community. The customer gets all of this at a tremendous cost-to-value ratio," added Greene. For now, the SmartPros portal will refocus on the accounting and financial management continuing education, news, editorial, and update services and information relevant to the practitioner in public accounting and corporate financial management. SmartPros continues to develop relationships with associations and organizations serving these fields. While Pro2Net and KeepSmart had agreements and partnerships with many of the same prestigious organizations, such as the IMA (Institute of Management Accountants) and John Wiley & Sons, the acquisition of content greatly expands KeepSmart's potential for distribution alliances. SmartPros serves other vertical markets including Engineering and Law. These verticals and perhaps others will be added to and delivered via the SmartPros portal in the future. # # # Company Contacts: Back to Newsline 2001 SmartPros. All Rights Reserved. |
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